A/D/O by Mini (BMW Group)

Automotive Brand

PROJECT
Experiential Marketing
YEAR
2018-2019
VISIT

While working in-house at A/D/O, a multidisciplinary design hub and cultural platform created by MINI (BMW Group), Kristin managed the full suite of digital and brand-facing materials supporting the design center. This included oversight of the website, social media, and online journal, alongside brand asset development across exhibitions, partnerships, collaborations, and photo shoots. The role bridged editorial, experiential, and digital touchpoints, ensuring a cohesive and culturally relevant presence that reflected A/D/O’s mission as a multidisciplinary design destination in Brooklyn.

Photography, by Frank Oudeman. Courtesy Dezeen.

project highlights

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