We designed a clear, credibility-driven website for Viva Oncology to support communication across three distinct audiences: investors, medical providers, and patients. The experience is structured to present complex cancer treatment research currently in clinical trial stages with precision and restraint, balancing scientific rigor with approachability.

Through disciplined layouts, thoughtful hierarchy, and audience-specific pathways, the site builds confidence in the technology while supporting education, engagement, and investment interest. The UX/UI was designed in Figma and implemented in WordPress using Elementor Pro, ensuring the final build stayed true to the design system while remaining flexible and performant.